Take Heed of the Tortoise and the Hare: Rushing Doesn’t Win

This submit is a part of a collection sponsored by IAT Insurance coverage Group.

There’s a lot knowledge to be extracted from Aesop’s timeless fable “The Tortoise and the Hare” on the subject of driver rushing.

Because the Hare found, rushing doesn’t save time or assets. As a substitute, research present that whereas drivers solely acquire mere minutes after they exceed the pace restrict by 10 miles per hour,[1] rushing will increase each the probability of a crash and fatalities occurring.[2]

In 2021, pace was concerned in 29% of all traffic-related deaths, and a median of 33 folks within the U.S. have been killed every day in a speeding-related visitors incident.[3]

Non-crash penalties of rushing

Past a crash, damage or fatality, rushing has a number of penalties, together with:

Rushing tickets, impacting each the driving force and the fleet service. Most states don’t let drivers with a CDL take a security class to keep away from conviction, and fleet drivers stopped for rushing are sometimes subjected to a prolonged inspection and extra citations. The common price of loss for an accident involving a fleet automobile is roughly $70,000,[4] and naturally, prices for business insurance coverage enhance for drivers with poor driving data.

Lack of employment and/or driving privileges is a substantial consequence for fleet drivers who pace. Most carriers have a rushing coverage that enables for minimal driver violations earlier than employment privileges are taken away and the driving force is let go. As well as, most states permit insurance coverage firms to exclude drivers with a number of infractions from their business insurance coverage insurance policies, which regularly leads to the termination of employment. Rushing drivers who don’t lose their jobs should still lose out on their organizations’ driver security bonus incentives.

4 methods fleet carriers can scale back rushing and enhance security

It’s essential to proactively decrease the prevalence of rushing in your enterprise. Listed here are 4 methods to do it:

  1. Study from telematics information.

Telematics pulls again the curtain on driver habits to supply clear insights into the challenges your drivers are having on the street. Pay shut consideration to your staff’s pace and if there are particular areas or areas that drivers are likely to usually pace by means of. Perceive which drivers and places are recurring offenders.

Interact in enchancment teaching with “hare” drivers who’ve widespread occurrences of laborious accelerations, laborious braking, cornering pace and idle time whereas additionally recognizing the extra constructive driver habits of your “tortoise” drivers.

  1. Schedule drivers for achievement.

Delays are widespread and drivers might really feel the necessity to pace to make up for misplaced time, whether or not they obtained a late begin or hit sudden visitors. Make sure that drivers have sufficient time to soundly arrive at their vacation spot with out feeling rushed. Site visitors may cause anxiousness and misery, so plan realistically and make efforts to keep away from high-traffic areas throughout rush hour by delaying departure instances or altering routes.

Step again and reply this query to guage if your organization tradition is aligned:

Will we ship a constant message that a very powerful factor is for our drivers to prioritize a protected and sensible haul, or are we inadvertently reinforcing drivers who get there as quick as they’ll, whatever the dangers?

  1. Keep on high of upkeep.

Vehicles which are nicely maintained can have much less purpose to be sidetracked, stopped or have an accident on the street. Totally examine and keep all automobiles to assist keep away from mechanical points whereas driving. Topping off gasoline and wiper fluid and checking tire stress forward of time are minor steps that can also keep away from main delays.

  1. Observe endurance (although it’s laborious)!

Lack of endurance is a standard purpose for rushing, so take the time to seek out what helps you keep composure and self-restraint while you’re feeling beneath stress.

Drivers: Take a second to breathe, loosen up and prioritize protected driving while you really feel behind or rushed.

Fleet operators: Foster a tradition of practical expectations and understanding so drivers really feel empowered to make protected choices on the street.

The implications of rushing are actual and will be devastating. Bear in mind Aesop’s fable: The race doesn’t all the time go to the swift. For skilled business drivers and their fleet carriers, the race is received by those that end the job and ship the products safely.


Have a query on how you can mitigate danger? Electronic mail [email protected] for an opportunity to see your query answered in a future weblog.

By Dewayne Reeder

[1] KTLA5 “Why rushing doesn’t save drivers a lot time,” Might 1, 2023.
[2] Insurance coverage Institute for Freeway Security “Pace,” July 2023.
[3] Nationwide Security Council “Motor Automobile Security Points,” accessed November 25, 2023.
[4] Insurance coverage Enterprise Journal “What’s subsequent for business auto danger in 2023?,” January 12, 2023.

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