Sneak peek into 7 dealer business keynote speeches
A seasoned enterprise mentor specialising within the mortgage business, Therese O’Neill (pictured above), has unveiled seven transformative constructing blocks poised to reshape brokers’ careers in 2024.
These key themes, which she is going to current as keynote speeches all year long, have emerged from years of constructive suggestions garnered throughout her one-on-one and group teaching periods with brokers.
Reflecting on her experiences, O’Neill stated, “all through 2023, I experimented with varied matters to gauge curiosity amongst brokers.”
“These seven matters notably resonated with me, as I consider they handle probably the most urgent challenges going through dealer enterprise homeowners as we speak.'”
- Conquering imposter syndrome in management
Delving into the primary subject, O’Neill shared how brokers can take care of imposter syndrome – the place somebody doubts their skills and seems like a fraud, regardless that they could be expert and profitable.
“It’s that whisper in your head saying, ‘Who am I to guide?’” stated O’Neill. “Amazingly, 54% of ladies and 38% of males at the moment undergo with imposter syndrome or have finished so previously.”
In her keynote speech, O’Neill outlined frequent indicators and mentioned the persona sorts most inclined to it, relating these elements to real-life eventualities within the mortgage business.
“A standard time for imposter syndrome amongst brokers is when studying a brand new ability. The business tells me I must do business lending in addition to residential. I do all of the research; I ace it after which I get my first business deal and I am going right into a head spin,” O’Neill stated.
“You start over-analysing all the pieces and people emotions of tension and imposter syndrome kick in… You’re sitting there trying over 30 lenders considering that you must analysis extra. And if you’re logging the deal and submit for approval, as quickly as you hit ship, you are anticipating a decline.”
She then defined break the cycle of imposter syndrome by separating emotions from info, reframing ideas, and in search of exterior views.
After introducing this topic at an Worldwide Ladies’s Day occasion in Melbourne final 12 months, O’Neill stated it deeply resonated with the viewers.
“I may see individuals nodding alongside and by the top 30 girls got here up and shared their comparable experiences – even these brokers which can be extraordinarily profitable and also you’d by no means would suppose would have these emotions got here up, which breaks the stigma.”
- Private branding methods for a linked world
O’Neill’s second subject is about private branding, sharing take care of stepping out from behind a company emblem and showcasing your persona, which might really feel daunting.
“I information people by way of the method of infusing their model with persona, emphasising its significance in as we speak’s social panorama,” O’Neill stated.
“I supply sensible recommendation and instruments, comparable to avoiding inventory photos in favour of genuine content material and up to date branding photographs tailor-made to social media and creating reels and short-form movies that connect with a particular viewers.”
Importantly, O’Neill additionally talked about take care of adverse suggestions.
“I’ve this inner coverage referred to as the Tom Panos rule: in case you hate on me on social media and I don’t know who you might be, I’ve no compunction however to delete your submit and I can’t lose any sleep over that,” O’Neill stated.
“If I do know you and I’ve inadvertently offended you, I’ll decide up the telephone and have a chat to you.”
- Advertising and marketing methods for millennials
O’Neill’s third subject goals to demystify the millennial technology, exploring their age demographic and shedding mild on their pervasive affect.
“Millennials represent the biggest cohort in Australia as we speak, projected to dominate each the workforce and shopper market within the coming years,” O’Neill stated.
“Love them or detest them, companies can not afford to miss millennials.”
Emphasising their penchant for impressed manufacturers and company social accountability, O’Neill mapped out the values and wishes driving this demographic.
From there, the keynote speech provided sensible methods on how companies can tailor their strategy to seize millennial consideration, with a agency stance towards utilizing clichéd and dated advertising strategies that fail to resonate with this savvy viewers.
- The ability of group advertising on your dealer model
O’Neill’s fourth subject delves into the sensible methods for figuring out key enterprise networks and establishing connections inside the area people.
She confused the importance of constructing relationships based mostly on real help somewhat than aggressive gross sales techniques.
“By supporting native companies by way of actions like leaving constructive opinions, selling their social media presence, and sourcing settlement presents from artisan shops, brokers can foster reciprocal relationships that yield long-term advantages,” O’Neill stated.
- Networking for introverts
One other necessary subject for the extra analytical and quiet dealer sorts is O’Neill’s speech on networking for introverts, which emphasises the problem of attending occasions because of nervousness.
She steered arriving early to ease into the surroundings and making ready dialog starters upfront.
“Among the best issues you are able to do as an introvert is to get there early and volunteer to assist. As an alternative of standing there with mounting nervousness over who it’s best to discuss to, give your self a mission. Hand out identify badges or meals,” O’Neill stated.
“Not solely will you get to satisfy much more individuals and seem useful, it’ll cool down your adverse ideas.”
- The ability of social gratitude
In her sixth keynote speech, O’Neil will reveal a robust social media technique referred to as “social gratitude” to spice up model engagement and follower progress.
“Social gratitude is the best social media secret you’ve by no means heard of and is a game-changer on your model,” O’Neill stated.
Earlier than posting, she suggests participating with 30 natural posts in your feed, liking and commenting on them. This not solely enhances engagement but additionally fosters a way of reciprocity amongst customers.
“By actively taking part in conversations and understanding your audience’s pursuits and issues, you may tailor your content material for higher engagement,” O’Neill stated.
O’Neill emphasised the significance of two-way communication on social media, highlighting that merely broadcasting messages is not sufficient.
“This strategy not solely attracts extra followers but additionally strengthens model relationships and loyalty.”
- Dealer awards: Ideas and methods
By breaking down the dealer awards panorama and the submission course of, O’Neill’s seventh keynote speech encourages self-nomination.
“This isn’t the Logies. You might want to nominate your self, and that you must do your individual submission,” O’Neill stated.
“It’s not about being egotistical, both. Fairly, it’s about benchmarking your corporation towards finest follow – and that’s an necessary course of to do for any enterprise proprietor.”
O’Neill underscored the importance of range in award recipients, advocating for illustration from varied backgrounds.
She highlighted the symbolic worth of profitable or being a finalist, stressing its affect on model notion and alternatives. Moreover, she mentioned the sensible advantages like improved networking and credibility.
“And bear in mind, if you’re going to make a submission, nominate any person else first. What lender, BDM, or provider has stood out to you this 12 months? It’s all about training that social gratitude.”
The place can brokers entry these speeches?
With varied engagements all year long, O’Neill stated the easiest way to achieve her is thru her social channels.
“Simply swing me a message and we are able to tee one thing up or I can let you recognize concerning the availability of my upcoming occasions.”
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